Social Media Toolkit
The stop, Check, & Enjoy! campaign aims to help people eat safer fish from out of the Cape Fear River. Our social media toolkit is a great way to spread these important environmental health messages to the vulnerable groups that are most impacted by contaminated fish.
What is a social media toolkit?
A social media toolkit gives anyone the information and resources they need to amplify a social media campaign. Our toolkit aims to spread the messages of the Stop, Check, & Enjoy! campaign — namely eating fish safely from the Cape Fear River.
What are the different parts of our toolkit?
PDF guide: Includes suggested text and hashtags for posts and lays out which graphics go with each campaign message for each social media platform. The guide is also made for both English and Spanish-speaking audiences. Check out the guide —> English | Spanish
Campaign messages: Our toolkit has four separate campaign messages that touch on different aspects of Stop, Check, Enjoy and eating fish safely out of the Cape Fear River. The PDF guide has samples text and graphics for each of these four messages.
How do I use the toolkit?
- Choose a campaign message that you want to share
- Figure out which social media platform you want to use (Facebook, Instagram, Twitter)
- Download the graphics for that specific campaign message and social media platform (for example, the graphics for campaign message 2 on Facebook)
- When drafting a post, you can use our suggested language, hashtags, and links, or come up with your own! Upload the graphics to the platform
- And post!
You can also tag us so that we see your post!
Campaign Message 1: Mercury in Fish from the Cape Fear River
Download our campaign message 1 graphics:
Campaign Message 2: How to Prepare Fish to Avoid Contaminants
Download our campaign message 2 graphics:
Campaign message 3: Proper Serving Sizes of Fish
Download our campaign message 3 graphics:
Campaign Message 4: Eat Smaller, Younger Fish
Download our campaign message 4 graphics: