Identified your primary audience?
- Your primary audience might be the majority of readers, the neediest readers, or the readers with most authority.
Identified your secondary audience?
- Your secondary audience includes other readers or stakeholders that were not identified as the primary audience.
Identified key characteristics of your readers?
- Key characteristics of your readers might include their age, gender, education, employer, livelihood, and culture. For each document, you should identify a unique set of key characteristics.
Considered your readers’ objectives?
- Your readers’ objectives include their general goals or aims that are not always directly related to your document. For example, a lawyer’s aim might be to prosecute illegal activity.
Considered your readers’ knowledge base?
- Your reader’s knowledge base usually includes their formal education and career experience.
Identified the content that your readers want to know?
- Content includes topics of interest, specific facts and figures, and directions.
Considered your readers’ tolerance for detail?
- A reader’s tolerance for detail may include their ability to grapple with specific statistics, definitions, and legal language.
Decided which audiences need to be addressed separately or together?
- Some audiences (or users) can be address together, depending on their needs.