This online course will teach you to effectively communicate complex scientific and conservation principles for consumption by your audience on any digital platform. This six-week class will meet in weekly interactive web conferences with Instructor Andrew Lewin, a Marine Scientist and CEO of Speak Up For Blue Media and Communications Inc. who works with the environmental community to communicate their content on various digital platforms. Students will focus in detail on crafting their video and audio storytelling skills on a variety of digital platforms with a focus on environmental and science-based topics, produce creative content on various digital platforms (audio and video), and learn to create workflows and processes that will ensure they publish consistently.
May 16 – June 24, 2022
2022 Tuition Rates
- Early Bird Registration (on or before May 2, 2022) – $1,000
- Standard Registration (on or after May 3, 2022) – $1,075
- Duke University Alumni Registration Rate – $900
A limited number of discounts are available for eligible registrants. For eligibility and application requirements, please see our Application page HERE.
This course provides environmental professionals with an in-depth focus on storytelling using a variety of digital platforms. Students will focus in detail on how to choose the digital platform that best suits them for their environmental communications. You will learn how to create content on each of the platforms, engage with other people on the platform to continually build an audience, and learn, through experience, to tell stories during each class.
The course is six weeks in length and is taught in an entirely online, distant learning format, with both asynchronous and synchronous portions. No campus visits are required. Depending upon enrollment, we anticipate offering 1 time each week that you can interact with instructors and classmates via webconference software.
This course may be taken as part of the Environmental Communications Certificate program. Please note this a non-credit, non-degree course.
Week 1: Rethinking the Way You Communicate Online
Week 2: The Importance of Telling Your Story on Digital Platforms
Week 3: Exploring Audio or Video Platforms… Or Both!
Week 4: Build Your Audience
Week 5: Develop Your Workflow Process
Week 6: Student Presentations
Final paper and project will be due in Week 6.
Weekly Zoom meetings will take place: TBD.
This course will require ~ 40 hours over the 6-week class period. Time will include:
- Weekly synchronous web-conference sessions where students and instructor will address the week’s theme and materials. Please note: Meeting times will not be determined until registration is closed. Times depend on registrant and instructor availability, which will be elicited via email to registrants.
- Discussion via online conferencing and forums.
- Reading of assigned materials.
- Creation of, and response to, final podcast and podcasting plan (paper assignment) on an issue and target audience of the student’s choosing.
Andrew Lewin is the founder of the highly popular Speak Up for Blue podcast and CEO for Speak Up for Blue Media and Communications, Inc. Trained as a marine scientist, Andrew began podcasting as a social enterprise to help brands and organizations with their public outreach strategies. He works with students, brands, and organizations to produce and publish podcasts that will help them develop a personal connection to their audience and build a dedicated following on the podcast platform.
We understand that participants have different comfort levels with online learning coming into this course. We are happy to answer any questions you have about online learning in general and our online learning software.
Course participants need to arrange to have a personal computer or laptop and reliable internet access through their local internet service provider (ISP). We encourage participants to arrange for broadband access to the internet via a cable modem, DSL, or a satellite connection. Mobile-only, low-speed, or unreliable connections will not work as effectively for this course. We cannot provide support for your network connection, nor can we help you with any home networking equipment such as firewalls, routers, or switches. For any of those issues, you will want to contact your ISP directly.
A computer with a microphone is required in order for students to create their own podcasts. If your machine or headset does not have a built-in microphone, we recommend purchasing, or renting a microphone from a local music shop to test out. (note: this is not included in course tuition).
Students without a microphone can still take the class but will not be able to create a podcast.
Distance Learning Software
The course will be facilitated using distance learning software and WebEx. The distance learning software will be available to you free of charge (except for the microphone and recommended USB head-set for webinar participation).
Prior to the course start date, we recommend you purchase a USB head-set for webinar participation (note: this is not included in the course tuition). Because this course will be held via online virtual classroom, we recommend that you use a USB headset with microphone for easy participation in real time with voice over internet. We recommend purchasing the Logitech H330 USB Headset for the webinar participation.
GENERAL COURSE POLICIES
Payment is due upon receipt of invoice or no less than 15 days before the start of the course. If special arrangements must be made for payment due to agency requirements, you must contact our office no less than 15 days prior to the start of the course at email@example.com to complete and submit a payment due notice form.
Failure to make payment arrangements 15 days prior to the start of the course may result in the forfeit of your seat and you will be held responsible for the full tuition of the course. Future registrations will not be accepted from individuals with unpaid invoices.
Course certificates will not be provided until payment is received.
Cancellation & Transfer Policy
All speakers and companies listed have confirmed their participation. If for unforeseen and unavoidable circumstances a speaker cannot attend, instructional time will be filled with comparable instructors. If a course is canceled due to insufficient registrations, tuition will be refunded. Duke cannot be held responsible for travel costs or arrangements made by participants.
Cancellation of registration requires 15 days written notice prior to course start date in order to receive a refund (please submit notification to firstname.lastname@example.org). Individuals who do not attend and fail to send written notice prior to the deadline will be charged the full tuition. You may send a substitute to attend the course in your place, however, a $100.00 administrative fee will be assessed for this change, regardless of when written notice is submitted. Any cancellation or substitute request must be received in writing.
- 15 or more days prior to the course start date – Full tuition refund, minus a $100 administrative fee.
- Less than 15 days prior to the course start date – Full tuition is assessed and a refund is forfeited.
- Substitute within your organization can attend in your place for an additional $100.00 administrative fee.
In order to receive a refund, you must cancel your registration (in writing to email@example.com) by 5:00 pm on the refund deadline date for the course.