Getting People to Care about YOU

“Getting People to Care About YOU”

A seminar led by Ben Young Landis, Fall 2015 Alumni-In-Residence

Friday, 10/2

8:45-9:45 a.m.

Breakfast bars and coffee provided

Environment Hall 2102


What do you do, and why should the world know about it?

Of course, this is as much an existentialist question as it is a career and marketing question. In today’s information-bombardment world, we all need to define our brand, and broadcast our relevance. As a new talent, communicating your expertise and presence to potential employers and partners is just as important as explaining the science.

The goal of this seminar is to take a page out of science communications and media outreach, and apply these tools to build your own professional brand. How do you explain your expertise and professional purpose in a succinct manner? How can you use online and social media tools (website, Twitter, photo/video apps, Periscope, etc.) to expand your network and visibility?

The world would be better off if they knew about your work. So let’s make that happen.



Please log in to Duke Environment Career Link and conduct a Career Event search for Alumni in Residence. The Career Event search function can be found in the top blue bar. If you do not currently have a Duke Environment Career Link account, please request an account by emailing Thelma Jernigan at

Comments are closed.