Getting People to Care about Science

“Getting People to Care About Science”

A workshop led by Ben Young Landis, Fall 2015 Alumni-In-Residence

Wednesday, 9/30

5:00-7:45 p.m. 

5:00-5:45 p.m. dinner for registered participants only

Field Auditorium


We all came to the Nicholas School for roughly the same reason: to change the world.

But how you convince others that change is needed? How can we accurately explain environmental concepts while striking emotional chords with different stakeholders?

In this interactive workshop, we’ll consider ways to communicate environmental science concepts and messages to mass audiences and diverse stakeholders. How can we deliver facts and change minds in manners that are “the best for the most for the least?” The goal is to allow participants to work through the challenge of communicating basic environmental concepts — through improv play like the activity “Donald Draper PhD” — and stimulate ideas and debate on the art of communicating science.



Please log in to Duke Environment Career Link and conduct a Career Event search for Alumni in Residence. The Career Event search function can be found in the top blue bar. If you do not currently have a Duke Environment Career Link account, please request an account by emailing Thelma Jernigan at


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