Your primary audience might be the majority of readers, the neediest readers, or the readers with most authority.
Identified your secondary audience?
Your secondary audience includes other readers or stakeholders that were not identified as the primary audience.
Identified key characteristics of your readers?
Key characteristics of your readers might include their age, gender, education, employer, livelihood, and culture. For each document, you should identify a unique set of key characteristics.
Considered your readers’ objectives?
Your readers’ objectives include their general goals or aims that are not always directly related to your document. For example, a lawyer’s aim might be to prosecute illegal activity.
Considered your readers’ knowledgebase?
Your reader’s knowledge base usually includes their formal education and career experience.
Identified the content that your readers want to know?
Content includes topics of interest, specific facts and figures, and directions.
Considered your readers’ tolerance for detail?
A reader’s tolerance for detail may include their ability to grapple with specific statistics, definitions, and legal language.
Decided which audiences need to be addressed separately or together?
Some audiences (or users) can be address together, depending on their needs.
