The Venture Mentoring Program is an entrepreneurship curriculum developed by entrepreneurs for entrepreneurs. Taught by successful, serial entrepreneurs with deep experience in marketing, finance and start-up operations, the program is targeted at technology enthusiasts who want to develop the broad skill-set needed to start and grow a new venture.
This program is based on the instructors’ direct experience from past and present ventures, with a focus on fundamental and practical aspects of starting, growing and exiting a technology company. To accelerate their learning, students are provided examples and tools that they can immediately apply to their own career or entrepreneurial venture.
The Venture Mentoring Program (VMP) is a low cost, condensed version of the Nicholas School EI&E Certificate. The VMP is taught via case studies, pre-recorded lectures and in-class learning (lectures and exercises). The program is designed to be delivered electronically as a stand-alone curriculum to be supported by your institution’s personnel. Students will use the course to build a portfolio of documents for their company that include a value proposition statement, a 1-page product/company description, an intellectual capital assessment, a marketing communications plan, a high-level financial plan, a dilution model and a company presentation. The team also teaches key aspects of the entrepreneurship curriculum as workshops.
Introduction to Guerrilla Marketing Workshop
Our one-day workshop, “Introduction to Guerrilla Marketing,” focuses on a core skill that every entrepreneur needs: the ability to communicate effectively. Participants will learn the following:
- Understanding the early-stage environment.
- Positioning your company (and yourself).
- Focusing your message.
- The value of marketing communications.
Introduction to Start-up Business Planning Workshop
Our two-day workshop, “Introduction to Start-up Business Planning,” introduces key concepts for starting a business. Main topics of the workshop are:
- How to evaluate a business opportunity;
- Identifying a value proposition;
- Communicating value to the market/customer base;
- Identifying a practical implementation path.
Interested in the VMP or a training workshop? Please contact jeskoatdukedotcom for more information.