Environmental social marketing can be defined as the application of marketing techniques to bring about environmental behavior change. This online course provides a focus on environmental social marketing strategies. Students will focus in detail on how to plan and implement a social marketing strategy, using 3-5 topics within social marketing of your choosing.
The course “Intermediate Environmental Social Marketing Strategy” provides environmental professionals with an in-depth focus on environmental social marketing strategies, and the latest in social marketing strategy development. Students will focus in detail on how to plan and implement a social marketing strategy. You will learn how to take your audience research and then develop a positioning statement – the strategic approach, the tactical steps of using marketing 4Ps to figure out the specific focus, and how to engage your creative team to get the messages, materials and placement necessary to execute a successful campaign.
The course is seven weeks in length and is taught in an entirely online, distance learning format, with both asynchronous and synchronous portions. Completion of this course counts toward the Duke Certificate in Environmental Communications. For more information and to register, please email execed@nicholas.duke.edu, or visit the course webpage at: https://sites.nicholas.duke.edu/execed/intermediate-environmental-social-marketing-strategy